About the Cow Parade

 

Pierce County's Cow Parade comes on the heels of the wildly popular exhibit last summer in Madison, Wisconsin. Madison's Cow Parade is one of more than 20 US Cities to participate in the worldwide public art event.

CowParade was initiated in Zurich, Switzerland, in 1998, and both the 1999 CowParade in Chicago and the 2000 CowParade in New York City were widely publicized as the most successful public art programs in their respective cities’ histories. More than 44 million people viewed the New York event while the Chicago event generated nearly $500 million in economic impact.

Beyond the US, more than 14 countries, including Australia, Brazil, Czech Republic, Denmark, France, Italy, Mexico, Sweden, Switzerland, and South Africa have also hosted the CowParade.

To learn more about this fascinating worldwide phenomenon, visit www.cowparade.com or www.wisconsin.cowparade.com.